Evaluation

Overall I am very pleased with my final outcome, especially considering I had no previous experience with the software and had to teach myself by experimenting and watching tutorials. I think the final video looks professional and has potential to achieve its purpose which was to increase footfall in the town. I think the content of my video covers all ages and features attractions that will bring people with different interests and hobbies into the town. Attracting all ages was one thing that Sharon from Don't Let Dunstable Die stressed so advertising different aspects of Dunstable was very important. I covered play area's which will attract children and families, Grove and Priory Church Gardens which is targeted more towards the elderly, and things like shops, the grove, Whipsnade Zoo and golf which attracts a variety of ages in between.

In this video I used Andrew Gill as an influence as his video is a similar style, and features a transition whereby text swings down like a flipcard, which I used throughout my video. I also took a lot of inspiration from the Haven Holiday videos which I researched later.

I am happy with the choice of colours used and fonts used as I feel they can be read by all ages from different distances. However some things that I would improve if I were to do the project again would be the yellow text on the white background which can be difficult to read, especially in certain light, such as sunlight if the video was to be shown out doors or in shop windows. Also on some photos of outdoor areas that I took, the skies are dull and grey. This could be improved by taking the photos on a sunny day which always makes places look more welcoming and positive. Another thing that I think may be a problem for some, is the speed of the transitions and the duration in which images are shown. I made sure that my video was no longer than a minute as I didn't want it to get boring or lose appeal to people in more of a rush. However with 9 areas to cover, with text and images, this meant that there wasn't room for slow transitions and images shown for a long time. I tried to have the text appear at the time an average person would read, and then it would slide off the screen. This could be a problem for readers slower than myself, or people reading slower due to finding it hard to read (which may or may not be my fault).

In conclusion, I am happy with my final motion graphic video as I think it looks professional and achieves its purpose by attracting all ages to Dunstable. Although if I were to do it again, I would make some improvements.

Take a look at the video here: (watch in 1080p)

https://www.youtube.com/watch?v=ZmIgSH5nAEA