Final Designs - Presentation

All the final designs feature the same light shade of green. This is because it compliments the dark red walls of the Refectory and symbolises fresh, healthy food. The CMYK code is:

C:55  

M:0    

Y:100

K:0   

This is the Welcome sign presentation slide. Since the last development I did I have changed the number '2' to the word 'to' as it is much more formal and looks more professional. I like the fact that the words 'Welcome to' stand out from the logo as they are in a heavier font, in capitals, and outlined in green with a white fill, rather than just block filled in green.

Additional Information:

The font used for the words 'welcome to' is September Heavy. The font used for the words 'eight' and 'three' is September Medium'. The font used for the word 'till' is September Medium Italic.

This is the logo presentation slide. It shows the logo with and without the strapline, in colour and in black and white. This shows that the logo can work in black and white on letterheads for example, as well as in colour. Although the design is very simple, I think this is what makes it successful. Also I used a maximum of three colours (green black and white) inspired by my research as it is effective and a nice balance, as more can often look messy or not look harmonious.

Additional Information:

The font used for the words 'eight' and 'three' is September Medium'. The font used for the words 'till' and 'breakfast brunch lunch' is September Medium Italic.

This is the reception advertisement presentation slide. I am happy with the outcome as the times stand out and are easy to read which wouldn't be the case if they were in the September font and in green. Also the arrows are helpful because they point you in the direction of the refectory which will benefit visitors. The timings are important on this design because if they weren't there, visitors may not realise 'eight till three' is a canteen. This is because without the strapline there is no suggestion of food. Finally I like the fact that the arrows stand out from the logo as they are outlined in green with a white fill, rather than just block filled green.

Additional Information:

The font used for the words 'eight' and 'three' is September Medium'. The font used for the word 'till' is September Medium Italic. The font used for the timings is Helvetica.

This is the signage presentation slide. I am happy with the outcome as the heavy font in capitals makes it easy to read, even from a distance. I think these will really benefit people that don't use the canteen often of have never been at all because it informs you what and where things can be bought. Also the symbol '&' on the drinks & snacks sign is just outlined in green with a white fill. This breaks the long sign up.

Additional Information:

The font used is September Heavy.

This is the wall illustration presentation slide. I am happy with this design as it will break up the large red wall. Also the fact that it is the steam section from the logo makes it relevant. I think I found a good balance between too many steamy pictures and not enough and the fact that one is larger in the centre and outlined in green, prevents it from being boring and repetitive.

Additional Information:

This design is to feature one big steam picture in a green outline in the centre, then as many smaller block filled steamy pictures needed to fill the space.

This is the open sign presentation slide. I'm glad I chose to use the logo as the information on this sign as I think its quirky and effective. Also, incorporating the logo on different things (like Starbucks and Costa do on their cups, mugs napkins etc.) makes the logo more recognisable. The fact that the knife and fork are traced from the ones that are used in the refectory makes it more relevant and personal as well. Once again I like the fact that the word 'open' stands out from the logo as it is in a heavier font, in capitals, and outlined in green with a white fill, rather than just block filled green.

Additional Information:

The font used for the word 'open' is September Heavy. The font used for the words 'eight' and 'three' is September Medium'. The font used for the word 'till' is September Medium Italic.

Please note this background has been kept white. The logo and additional pieces are designed so that they can be placed upon any surface within the refectory. The signage can be printed onto clear vinyl for glass or see-through surfaces. The green colour scheme is designed as such to compliment the existing colour scheme in the refectory.