Jonas & Francois

Jonas & Francois
Jonas & Francois are a directing duo from France. They were studying art at college when they started working on their first video for Kavinksy's 'Testarossa Autodrive'. They initially wanted to hand draw all their illustrations as they felt it looked better, but slowly began to integrate things into 3D. They worked for Ed Banger and made the video for Justice - D.A.N.C.E. This caught Kanye West's attention who then wanted a video in a similar style. The video they made for him was Good Life. http://vimeo.com/23472351

I really like this video because it is very colourful and exciting. I like the mix between colour and black and white. For example all the animation surrounding Kanye West and T-Pain is in colour yet they are in black and white. I also like the use of typography as well as illustrations which match the song. Once again I think the link between the audio and visuals make it successful and relevant. For example when the lyric says 'watch the money pile up' the animated type reading 'money' on the screen grows in height.

Another video directed by Jonas and Francois is the Toyota advert. http://vimeo.com/29473802

I like this video because it features animated characters amongst a real scene. This contrast is unique and quirky. Also the animations are bright and colourful making them eye-catching. I like the way the animations were used to help advertise Toyota, much like how I will be advertising Dunstable. To do this the animations were used to attract the attention then the focus went onto what was being advertised.