Andrew Gill

Andrew Gill
Andrew Gill is an award winning graphic designer based in South London with experience creating for print, screen and specialising in motion design. 

Here is a video he made for Hitachi. http://vimeo.com/57285925

I like this video because it uses simple shapes and movements. This gives it a very modern feel. Also the balance between bright colours and plain colours like grey is very effective because the bright colours are eye catching but the grey's and black's keep it looking professional. I also like that its like a story. The audio and visuals are in sync so when the information changes the visual story moves on as well.

Here is a video he made for Fairtrade. http://vimeo.com/21839997

This video is very similar in the fact that it uses simple shapes and movements and a balance between bright colours and achromatic colours. I noticed the information isn't part of the audio but part of the visuals. This means the visual message is twice as effective as the illustrations and typography support each other. It also means you pay more attention because you have to read. The audio is then just music in the background that suits the message that the video is putting across.